CONNECT
HERE & THERE
We are located in Switzerland to be close to our clients. And we are located in China to be close to your clients.
By having locals on either side, we are able to connect the two worlds.
STEP 1
STRATEGY
We help you to create and refine your marketing strategy for the Chinese market. Audience, channels, media and platforms: Together we identify the right approach.
STEP 2
PLANNING
We create and execute marketing campaigns according to the defined strategy. Our team in Switzerland is responsible for concept, project management & controlling.
STEP 3
EXECUTION
The team in China produces content and executes the campaigns locally. Native speakers and active users of the platforms grant the best possible results.
WHERE IS YOUR
STARTING POINT?
Are you already active in the Chinese market? Do you plan to expand your business to China? Or do you want to attract Chinese people travelling Europe?
Thanks to the massive development the country has made, a growing number of Chinese have gained the wealth to allow them to travel abroad and buy foreign products and services. The mobile centric online landscape has brought up channels and platforms we are not familiar with here in Europe, thus requires a slightly different marketing approach.
We are happy to help you to identify opportunities, define goals and plan the way how to get there.
OUR SERVICES
STRATEGY
CONSULTING
Nearly 20% of the worlds population lives in China. But how can you get off ground in the worlds largest market? How to introduce your brand? Where to sell? How to grow sales?
We help you to develop your marketing strategy for the Chinese market. Identify your most promising target audiences, the channels and platforms they can be reached and the tone of voice they will listen to.
CAMPAIGN
DESIGN
China is mobile driven. Even much more than the average European millenials. The favourite apps are different, so is the interaction with brands. This requires a different approach.
Just translating your most successful campaign run here will not guarantee for success in China. We help you to create campaigns that take off. Identify the channels, choose the media, define budget allocation.
CREATIVE
AND COPY
Chinese is one of the oldest living languages. It's rich history has brought up numbers of idioms and hidden meanings. Thus, finding the right voice and tone is crucial.
With a team of native speakers, educated at renowned universities in China, we can create text, pictures and videos that transport your message. And only your message, without unintended hidden meanings.
CAMPAIGN
EXECUTION
Campaign management tools we are using here don't integrate Chinese marketing channels. And their interfaces are mostly in Chinese language and the user interactions will happen with a time shift.
Having a team in China allows to react much faster on customer interactions as it can happen in the same time zone and language. Our campaign managers are working with the platforms on a daily basis, in their native language.
ANALYTICS
AND CONTROLLING
Data is king, in China as much as here. Or even more. The available data is well integrated and connected among the channels, offering various information and metrics to build segments and reportings.
We help you to create the segments for targeting your audience with highest possible accuracy, define the KPI to measure your campaign performance. We build reports and dashboards to proof and visualise it.
INFLUENCER
MANAGEMENT
Influences, in China called "Key Opinion Leaders" (KOL), play an important role in the domestic B2C marketing. Some of the most shared posts in the world originates from them.
Who to pick? One of the famous ones asking for high fees? Or better a niche KOL for a more reasonable fee? We help you to find the right social media star to present your product or service.